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Upselling and Cross-Selling

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Sallar Rabiei

Upselling and cross-selling: two essential keywords you should know about Let’s beginning this post with […]

Upselling and cross-selling: two essential keywords you should know about

Upselling and Cross-SellingLet’s beginning this post with an example to help you know more about upselling and cross-selling. You own an e-commerce startup. Smartphones are your most profitable commodity, you may want to earn more from your smartphones. In order to earn more from your smartphones, you can use upselling and cross-selling. In the following sentences, we show you how these two techniques can help you to earn more.

 

What is upselling?

In your e-commerce startup, the customer decides to buy iPhone 7, you offer him just by paying more 150$ s/he can buy an iPhone 8. Or, your customer decides to buy Galaxy A50, you offer him/her just by paying 50$ more s/he can earn a better smartphone. This is upselling.

Let me give you another example, the customer decides to buy 29 inches TV when you offer him/ her buying 32 inches LED by paying 75$ more, you do up-selling.

What is cross-selling?

To illustrate this term, let me give you an example related to the previous one. In your e-commerce startup, a customer decides to buy an iPhone. You offer him/her to add a case, an airport, and apple watch to the basket. This is cross-selling.

With these two basic and simple techniques you can increase your income from each customer. In fact, in these methods, you do not need to find new customers, just you need to give your customer smart offers. Although we take e-commerce as an example, you can use them in your own site.

In comments, please let us know your opinions.

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[…] a better option to your customer with higher profit to your business. You can read more about the upselling definition in the other post.  You should notice that higher profit does not mean a higher price. For […]