Branding : Definitions and Principles

Branding has several definitions. It seems necessary to review some definitions of branding. It gives […]

Sallar Rabiei
Branding has several definitions. It seems necessary to review some definitions of branding. It gives us several keywords, and these keywords let us know more about what should we have to do to make a brand. The root of this word is brander, which is a Dutch word for an identifying mark burned